Feature · Paid
Protect ROAS across Google Ads and Meta
Read-only Google Ads and Meta data meets Search Console and conversion events so you can cut cannibalization and pace budgets with evidence.
Why switch
Paid media intelligence vs channel silos
Commercial-intent teams need a unified model — not another single-channel dashboard.
Ads + SEO together
Conversion Console
Native in one graph
Channel silos
Exports and spreadsheet joins
API posture
Conversion Console
Read-only insights
Channel silos
Bid automation black boxes
Page intent
What this paid media intelligence page is for
Read-only Google Ads and Meta data meets Search Console and conversion events so you can cut cannibalization and pace budgets with evidence.
- Search term ↔ organic auditor — Map active paid terms to GSC queries and positions for the same landing pages.
- Google + Meta in one paid view — Spend, clicks, and pacing panels for Google Ads and Meta — colour-coded as Ads insights.
- Landing-page efficiency — See which paid landing URLs convert — and which burn spend into friction.
Capabilities
What you can do
01
Search term ↔ organic auditor
Map active paid terms to GSC queries and positions for the same landing pages.
02
Google + Meta in one paid view
Spend, clicks, and pacing panels for Google Ads and Meta — colour-coded as Ads insights.
03
Landing-page efficiency
See which paid landing URLs convert — and which burn spend into friction.
04
Read-only Ads access
Reporting only. We never push bid or campaign changes via API.
Related
Use cases, integrations & supporting blogs
Paid vs organic cannibalization
Stop paying for clicks you already earn
Ads specialist incremental spend
Cut non-incremental paid spend with organic evidence
Agency multichannel workspace
One workspace per client — not five logins and a spreadsheet
Ads budget pacing plans
Pace spend against money pages — not channel silos
Ads copy client approval
Ship ad copy with client sign-off — not email threads
OOH + consent attribution
Make DOOH and consent measurable on the same graph
Google Ads
Read-only campaigns, search terms, spend, and landing pages
Meta Ads
Meta campaign pacing joined to landing-page conversion
Vistar Media
DOOH delivery on the same revenue graph as search and CRM
Paid vs organic cannibalization checklist
A practical audit sequence for search terms that overlap strong organic rankings.
Why read-only Google Ads insights are enough to save budget
You do not need bid bots to find non-incremental spend against organic winners.
Landing-page efficiency in paid search
CPC is only half the story — CVR and intent fit decide whether scale is sane.
Branded terms, organic strength, and incremental lift
Brand paid is not always waste — but it needs an incremental story.
Search term reports meet Search Console
The highest-ROI join in search marketing is still underused.
Getting started guide
Connect, sync, and run the weekly ritual
More in Paid
Related paid features
Ads copy review & planner
Generate Google Responsive Search Ads and Meta feed copy from briefs, share tokenized client review links, and push approved variants back to live campaigns — with character limits enforced and live inventory synced from read-only Ads APIs.
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Multi channel conversion optimisation
Conversion Console is multi channel conversion optimisation — pair GA4 key events with Clarity friction, paid landing efficiency, and organic demand so CRO work starts where traffic already arrives with intent, not on random heatmaps.
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Multi Channel Marketing Data Aggregator
Stop exporting CSVs from six tools. Conversion Console is a multi channel marketing data aggregator on one revenue graph — GSC, GA4, Google Ads, Meta, Clarity, PageSpeed, ESP campaigns, CRM closed-won, and Shopify orders joined on shared URLs.
Explore →
FAQ
Questions teams ask before they switch
Will this change my Google Ads campaigns?
- No. Conversion Console uses read-only Ads API access for reporting and recommendations only.
Do you support Meta and Google together?
- Yes — spend, clicks, and pacing panels for Google Ads and Meta sit in one paid view alongside organic context.
What about brand search terms?
- Brand overlap is visible; teams usually keep brand coverage while trimming non-incremental non-brand spend against strong organic.
Can I export cannibalization lists?
- Use the opportunity surfaces and strategy chat/briefs to share with media and SEO owners; deeper export paths expand with Pro/Agency.
Is Shopping / PMax covered?
- v1 prioritizes search term ↔ organic query overlap. Shopping and Performance Max expansion is on the roadmap.
Who should own the weekly paid review?
- Media lead with SEO in the room — the graph makes ownership of incremental vs defended demand explicit.
See paid media intelligence on your data
Request private beta access, or explore the interactive demo with sample data.