Capability 01
Key-event discipline
Recipes prefer stable primary conversions over vanity sessions.
Integration · Google
Sessions, key events, and CVR on the same paths as demand
GA4 is the conversion truth layer. Stable key events let insight recipes score leaks, path health, and landing efficiency without channel scoreboard wars.
Page intent
When to use “Google Analytics 4”
This connector page explains how the integration feeds the shared SEO, Ads, and CRO revenue graph — not a siloed tool brochure.
- Key-event discipline — Recipes prefer stable primary conversions over vanity sessions.
- Path overlays — Organic, sessions, conversions, and spend share one chart language.
- Intent-leak detection — Rising traffic with flat key events surfaces expensive CRO work first.
What Google Analytics 4 unlocks
Capability 02
Path overlays
Organic, sessions, conversions, and spend share one chart language.
Capability 03
Intent-leak detection
Rising traffic with flat key events surfaces expensive CRO work first.
Related
Related features, use cases & reading
Multi channel conversion optimisation
Multi Channel Conversion Optimisation on money pages
Unified insights engine
Recipes that span SEO, Ads, CRO, and multichannel data aggregation
Technical & measurement
Measurement hygiene so insights stay trustworthy
Intent leak detection
Catch traffic-to-intent disconnects before CAC spikes
Revenue path mapping
See keyword → landing page → conversion as one path
Connecting Google
Authorize GSC, GA4, Ads, and Tag Manager once
Reading the revenue graph
Colour-coded opportunities on one page model
GA4 key events are the scoreboard the graph trusts
If primary conversions wobble, every SEO and Ads insight becomes noise. Stabilize events before you scale tests.
Google Search Console
Queries, pages, impressions, and positions on money URLs
Google Ads
Read-only campaigns, search terms, spend, and landing pages
Google Tag Manager
Container hygiene before you optimize anything
PageSpeed Insights
Core Web Vitals as a conversion input — not a trophy
FAQ
Google Analytics 4 FAQs
What if my key events are messy?
- Fix GTM/measurement hygiene before trusting CRO or paid efficiency insights. See Technical features and Docs → Sync.
Where do I connect this after signup?
- Use Dashboard → Connect for Google, Bing, and Clarity per site. Use Integrations for CRM, email, project tools, and LLM keys.
Does Conversion Console write to this platform?
- Ads and reporting connectors use read-only scopes for insights. Planning handoffs (Asana, ClickUp) push tasks you choose — campaign edits still happen in the source Ads UI.
Connect Google Analytics 4
Request a private beta seat — or explore the full interactive demo with sample data.