ConversionConsole

Guide · Connectors

Authorize GSC, GA4, Ads, and Tag Manager once

Read-only Google access powers the revenue graph. Pick the right properties per site workspace, then re-consent when you add Ads or GTM scopes later.

View demo →Sign inAll guides

Page intent

When to use “Connecting Google”

This guide is an operating playbook on synced SEO, Ads, and CRO evidence — not a siloed checklist without a revenue graph.

  • Authorize the Google account that owns the data — From Dashboard → Connect, continue with Google (or re-authorize). Approve access for the account that can view your Sear…
  • Map properties to each site — After consent, pick the Search Console property, GA4 property, Ads customer, and related GTM resources for each Conversi…
  • What read-only means for Ads — Google Ads permissions are used for reporting and opportunity insights only. Campaign edits still happen in Google Ads —…

How to run this guide

Step 01

Authorize the Google account that owns the data

From Dashboard → Connect, continue with Google (or re-authorize). Approve access for the account that can view your Search Console, Analytics, Ads, and Tag Manager resources — inviting that user in those products first is often easier than switching mid-flow.

What to check

  • One Google user can power multiple site workspaces
  • Email-OTP accounts link Google later under Settings
  • If Google says the app is in testing, ask your workspace admin to invite your account

Step 02

Map properties to each site

After consent, pick the Search Console property, GA4 property, Ads customer, and related GTM resources for each Conversion Console site. Agencies should keep one site (or workspace) per client property so credentials never cross.

What to check

  • GSC + GA4 unlock the core graph on day one
  • Add Ads when you need paid vs organic overlap
  • GTM hygiene recipes need Tag Manager linked

Step 03

What read-only means for Ads

Google Ads permissions are used for reporting and opportunity insights only. Campaign edits still happen in Google Ads — Conversion Console will not pause, change bids, or rewrite ads through the API.

What to check

  • Share the read-only posture with stakeholders before connect
  • Re-authorize if Ads options are missing after an older login
  • See Docs → OAuth for consent troubleshooting

Related

Related features, use cases & reading

SEO intelligence

Organic demand mapped to the pages that convert

Paid media intelligence

Protect ROAS across Google Ads and Meta

Technical & measurement

Measurement hygiene so insights stay trustworthy

Integrations read-only stack

Connect GSC, GA4, Ads, Meta, and Clarity safely for the team

Google stack

One OAuth path for GSC, GA4, Ads, GTM, and PageSpeed

Sync hygiene before you run CRO tests

If tags, key events, or property links are wrong, every experiment looks clever and still fails. Fix sync first.

FAQ

Connecting Google FAQs

Which Google products do I need first?

Search Console and GA4 are the day-one minimum. Add Ads and Tag Manager when those insight recipes matter.

Can teammates connect their own Google account?

Yes. Teammates sign in with Google or email OTP, then link Google under Settings for sites they can access.

Why re-authorize?

If Ads or Tag Manager scopes were added after first login, Google will not show those options until you re-consent.

Where are technical OAuth notes?

Use Docs → Connecting Google & Microsoft for consent tips and troubleshooting links.

Put “connecting google” into practice

Request a private beta seat — or explore the full interactive demo with sample data.

Request beta access →View demo