Capability 01
Search terms × GSC
Highest-ROI join for paid vs organic cannibalization on shared URL families.
Integration · Google
Read-only campaigns, search terms, spend, and landing pages
Connect Ads for cannibalization, incremental spend checks, and LP efficiency — without granting campaign write access to Conversion Console.
Page intent
When to use “Google Ads”
This connector page explains how the integration feeds the shared SEO, Ads, and CRO revenue graph — not a siloed tool brochure.
- Search terms × GSC — Highest-ROI join for paid vs organic cannibalization on shared URL families.
- Landing-page economics — CPC alone is not ROI — CVR and intent fit decide whether scale is sane.
- Stakeholder-safe access — Read-only reporting calms security reviews while media still edits in Google Ads.
What Google Ads unlocks
Capability 02
Landing-page economics
CPC alone is not ROI — CVR and intent fit decide whether scale is sane.
Capability 03
Stakeholder-safe access
Read-only reporting calms security reviews while media still edits in Google Ads.
Related
Related features, use cases & reading
Paid media intelligence
Protect ROAS across Google Ads and Meta
SEO intelligence
Organic demand mapped to the pages that convert
Unified insights engine
Recipes that span SEO, Ads, CRO, and multichannel data aggregation
Paid vs organic cannibalization
Stop paying for clicks you already earn
Ads specialist incremental spend
Cut non-incremental paid spend with organic evidence
Connecting Google
Authorize GSC, GA4, Ads, and Tag Manager once
Read-only Google Ads is enough to cut non-incremental spend
You do not need bid write access to find cannibalization and weak landing economics — you need GSC + GA4 on the same paths.
Stakeholder language for read-only Google Ads access
Security and media leads ask the same question: what can this app change? Answer with scopes, not slogans.
Google Search Console
Queries, pages, impressions, and positions on money URLs
Google Analytics 4
Sessions, key events, and CVR on the same paths as demand
Google Tag Manager
Container hygiene before you optimize anything
PageSpeed Insights
Core Web Vitals as a conversion input — not a trophy
FAQ
Google Ads FAQs
Can Conversion Console pause campaigns?
- No. Insights recommend; humans (or your media tools) execute in Google Ads.
Ads options missing after login?
- Re-authorize Google if Ads scopes were added after an older consent. See Docs → OAuth.
Where do I connect this after signup?
- Use Dashboard → Connect for Google, Bing, and Clarity per site. Use Integrations for CRM, email, project tools, and LLM keys.
Connect Google Ads
Request a private beta seat — or explore the full interactive demo with sample data.