Use case · OOH
Make DOOH and consent measurable on the same graph
Vistar delivery and Cassie consent rates join web landings and CRM — so out-of-home isn’t an unmeasurable brand tax and consent isn’t a forgotten footnote on Ads learning.
Page intent
When to run “OOH + consent attribution”
This playbook is for teams who need a repeatable workflow on synced SEO, Ads, and CRO evidence — not a slide framework without data.
- DOOH spend tied to real web and CRM outcomes
- Visible consent ceilings on paid learning
- One place for OOH, search, and lifecycle owners
How it works
Connect Vistar + Cassie
Paste Network ID/API key and Cassie tenant credentials — validated with a light ping.
Sync OOH + consent
Pull campaign/venue delivery and consent category rollups into Convert → OOH.
Map QR/UTM landings
Join flights to /pricing or /signup sessions and conversions.
Act on measurement gaps
When ads consent is low, lean on CRM/email first-party joins instead of over-trusting conversion uploads.
Outcomes
DOOH spend tied to real web and CRM outcomes
Visible consent ceilings on paid learning
One place for OOH, search, and lifecycle owners
Related features
Related
Related guides
Related
Supporting blogs for this use case
FAQ
Questions teams ask before they switch
Do Vistar and Cassie use OAuth?
- No — both are API-key / tenant credential connects designed for server-to-server sync.
Run ooh + consent attribution on your stack
Request a private beta seat — or explore the full interactive demo with sample data.