Step 01
Connect Vistar
Add Vistar credentials under Integrations / Capture OOH so delivery metrics can join campaigns.
Guide · Connect
Join Vistar delivery and Cassie consent to web paths
Connect DOOH and CMP signals so offline screens and preference state inform the same money URLs as Ads and organic.
Page intent
When to use “OOH and consent stack”
This guide is an operating playbook on synced SEO, Ads, and CRO evidence — not a siloed checklist without a revenue graph.
- Connect Vistar — Add Vistar credentials under Integrations / Capture OOH so delivery metrics can join campaigns.
- Connect Cassie — Add Cassie CMP so consent rates contextualize web conversion paths.
- Operate in Capture — Use OOH pacing beside Google/Meta budgets; brief from the OOH consent attribution use case.
How to run this guide
Step 02
Connect Cassie
Add Cassie CMP so consent rates contextualize web conversion paths.
Step 03
Operate in Capture
Use OOH pacing beside Google/Meta budgets; brief from the OOH consent attribution use case.
Related
Related features, use cases & reading
Paid media intelligence
Protect ROAS across Google Ads and Meta
Email & lifecycle ops
Close the loop from site intent to inbox nurture
OOH + consent attribution
Make DOOH and consent measurable on the same graph
Ads budget pacing plans
Pace spend against money pages — not channel silos
Vistar Media
DOOH delivery on the same revenue graph as search and CRM
Cassie (Syrenis CMP)
Consent rates that explain what paid algorithms can never see
Clarity, Meta & Bing
Add friction, paid social, and secondary demand signals
Vistar OOH pacing that still respects web paths
DOOH delivery only earns a seat when it joins the same money URLs as search and social.
Cassie consent rates on converting templates
CMP preference state belongs next to CVR — not in a privacy report nobody opens.
FAQ
OOH and consent stack FAQs
Do I need both?
- Start with whichever channel you run. Together they explain delivery × preference × web path.
Put “ooh and consent stack” into practice
Request a private beta seat — or explore the full interactive demo with sample data.