Capability 01
Tenant API keys
Enterprise CMP credentials — no end-user OAuth redirect.
Integration · Consent
Consent rates that explain what paid algorithms can never see
Provision Cassie API keys at the tenant level. Sync advertising/analytics consent categories so measurement gaps are visible beside Ads, OOH, and CRM — instead of trusting a black-box conversion upload.
Page intent
When to use “Cassie (Syrenis CMP)”
This connector page explains how the integration feeds the shared SEO, Ads, and CRO revenue graph — not a siloed tool brochure.
- Tenant API keys — Enterprise CMP credentials — no end-user OAuth redirect.
- Category rollups — Advertising, analytics, functional, and personalization opt-in/out trends.
- Measurement hygiene — Surface consent gaps that cap Google/Meta learning — push teams to first-party CRM/email joins.
What Cassie (Syrenis CMP) unlocks
Capability 02
Category rollups
Advertising, analytics, functional, and personalization opt-in/out trends.
Capability 03
Measurement hygiene
Surface consent gaps that cap Google/Meta learning — push teams to first-party CRM/email joins.
Related
Related features, use cases & reading
Technical & measurement
Measurement hygiene so insights stay trustworthy
Unified insights engine
Recipes that span SEO, Ads, CRO, and multichannel data aggregation
Paid media intelligence
Protect ROAS across Google Ads and Meta
OOH + consent attribution
Make DOOH and consent measurable on the same graph
CRM beyond the Ads conversion black box
Stop sending CRM into Google’s algorithm and calling it insight
Clarity, Meta & Bing
Add friction, paid social, and secondary demand signals
OOH and consent stack
Join Vistar delivery and Cassie consent to web paths
OOH and consent on the revenue graph — not a brand tax
Vistar DOOH and Cassie CMP join web landings and CRM so out-of-home and consent rates are measurable beside search and paid — instead of unmeasurable brand spend.
Vistar Media
DOOH delivery on the same revenue graph as search and CRM
FAQ
Cassie (Syrenis CMP) FAQs
Why pair Cassie with Ads?
- If advertising consent is ~70%, the ads algorithm only trains on a censored slice. Conversion Console shows that gap next to CRM and OOH so you don’t over-trust conversion uploads alone.
Connect Cassie (Syrenis CMP)
Request a private beta seat — or explore the full interactive demo with sample data.