OOH & consent
OOH and consent on the revenue graph — not a brand tax
Vistar DOOH and Cassie CMP join web landings and CRM so out-of-home and consent rates are measurable beside search and paid — instead of unmeasurable brand spend.
Published 2026-07-24
Why OOH usually goes dark
DOOH flights rarely share a page model with GSC, GA4, and Ads. Without QR/UTM joins and venue rollups, teams treat OOH as a brand tax — then wonder why web CVR never moves.
Consent ceilings on paid learning
When advertising consent sits near 70%, the ads algorithm trains on a censored slice. Cassie category rollups make that ceiling visible next to CRM and OOH so you do not over-trust conversion uploads.
API-key sync, not OAuth theatre
Vistar (Network ID + API key) and Cassie (tenant token) follow the same encrypted SiteIntegration pattern as Semrush — validate on save, sync into Convert → OOH.
Continue: OOH + consent attribution · Integrations · Guides · Features