Step 01
One page model across channels
GSC, GA4, Ads, Meta, Clarity, and related connectors land on the same URL families. That is why cannibalization, intent leaks, and striking-distance plays can share evidence instead of exporting three CSVs.
What to check
- Charts default to last 30 vs prior 30 after sync
- Up to ~90 days of daily history after a full sync
- Missing connectors hide related recipes — they do not crash the graph
Step 02
Severity and ownership labels
Opportunities are colour-coded so marketing managers can triage without channel politics. SEO, Ads, and CRO labels sit on the same evidence so handoffs start from shared metrics.
What to check
- Start with high-severity money paths
- Do not treat every alert as equal work
- Use ownership labels to assign the next action
Step 03
From recipe to brief
Built-in recipes run on synced numbers without an LLM key. When you want narrative briefs, BYO OpenAI, Claude, or Gemini under Integrations — answers stay grounded in workspace metrics.
What to check
- Ask strategy chat questions that span SEO + paid + CRO
- Export or push briefs into project tools for owners
- Re-sync after shipping to prove movement on the same graph