Step 01
Get an API key
In Semrush → Subscription Info → API Units, copy a key from a plan with API units.
Guide · Connect
Add Semrush keyword gap context to the graph
Paste your Semrush API key to enrich research and competitor gap views — still scored against your GA4 conversions.
Page intent
When to use “Connecting Semrush”
This guide is an operating playbook on synced SEO, Ads, and CRO evidence — not a siloed checklist without a revenue graph.
- Get an API key — In Semrush → Subscription Info → API Units, copy a key from a plan with API units.
- Paste in Integrations — Add Semrush under Integrations. Optionally set competitor domain and database.
- Use with Ranks & Research — Treat Semrush as demand context. Prioritize gaps that land on converting templates.
How to run this guide
Step 02
Paste in Integrations
Add Semrush under Integrations. Optionally set competitor domain and database.
Step 03
Use with Ranks & Research
Treat Semrush as demand context. Prioritize gaps that land on converting templates.
Related
Related features, use cases & reading
SEO intelligence
Organic demand mapped to the pages that convert
Rank volatility & testing
See who is testing higher or lower — ~10 checks a day
Semrush
Keyword gap research scored against conversions
Google Search Console
Queries, pages, impressions, and positions on money URLs
Semrush gaps only matter when pages convert
Use Semrush for research depth — filter every gap through GA4 landing CVR on the revenue graph.
Semrush on the revenue graph — not a parallel SEO OS
Connect API units, then operate gaps next to volatility, historic opportunities, and Goals.
FAQ
Connecting Semrush FAQs
Is Semrush required?
- No. GSC remains the primary organic demand source. Semrush enriches gaps and competitor research.
Do you store my Semrush password?
- No — only the API key you paste, stored as a site secret like other BYO connectors.
Put “connecting semrush” into practice
Request a private beta seat — or explore the full interactive demo with sample data.