Docs · Sync
Sync explained
What Sync now does
For the active site, Conversion Console pulls each connected source — such as Search Console, GA4, Google Ads, Bing, Clarity, and related connectors — and stores fresh metrics for charts and insight recipes. If one source fails, the others can still update; you will see a warning for the failed connector.
Insight recipes
Dashboard recipes declare which sources they need (for example Ads + Search Console for cannibalization). If inputs are missing, the recipe shows as not ready instead of breaking the page. Most recipes run on your synced numbers; optional AI briefs only run when you add your own LLM keys.
How often to sync
Most teams sync at the start of their weekly ritual, or after connecting a new property. After the first full sync you should already see useful history for charts; later syncs refresh recent days.
Related help
Connecting Google & Microsoft · Troubleshooting · Getting started guide